On Wednesday we talked about The Key: the idea that people can change their minds — if they feel they haven't changed their identity while doing it. Knowing this should make you super smart about communicating with voters. If you aren't feeling the super-smartness wash over you yet, keep reading. Here's how you use this knowledge.
Joshua, Like your stuff. I focus on climate communications. One of the questions I always ask is how can we create an identity that attracts. This is similar to what you are saying, but slightly different than acknowledging a different identity. My take here. https://skywaterearth.com/2022/08/21/the-one-question-every-climate-activist-needs-to-ask/ and here https://skywaterearth.com/2022/11/27/is-the-marlboro-man-really-the-identity-we-need-to-help-with-climate-collapse/
Thanks for what you do.
Hobie Stocking
These are really good, Hobie. Thanks!
Thanks for this Josh. Peter and I will probably walk precincts in NV and this will come in handy. Let us know if you and Jen wanna join us!